Jeff Ber is an entrepreneur with over a decade of experience specializing in business management. With several accolades for his work, Ber is an expert in leading businesses to financial success through relationship building and innovative thinking. For Ber, the most important part of running a successful business is staying relevant to consumers. As recent events have proven, it is impossible to know when the status quo will shift. That is why it is important to stay flexible and be prepared to reassess your operations at any given moment.
Assess Your Business
Whether you have experienced recent turmoil in your business operations or not, it is important to consistently and frequently assess your business. Where are your areas of strength? Where are there opportunities to grow? Take a good look at how your business is running and be open. It is not about judging yourself as an entrepreneur; it’s about being able to pivot and adapt. For Jeff Ber, that’s how strong businesses survive in the long run.
Revisit Your Business Plan
As the old saying goes, the only constant is change. If you notice significant changes in your business, whether it’s a change in foot traffic, sales, online traffic, business relationships, or any other aspect of your business, it may be time to revisit your business plan. After assessing your business, it’s time to take advantage of new opportunities and make them part of your overall business. For example, if your company mainly relies on foot traffic, it may be time to focus more of your efforts on building out an e-commerce platform. Not only does this open a new avenue for sales, it also protects your business from volatility.
Making changes to your business plan as you go is a normal part of growth. It allows you the chance to take advantage of new opportunities and ideas.
Assess Your Market
Trends and markets are always changing. The key to staying relevant to consumers is understanding what drives them and how your business fits into that environment. Jeff Ber says doing some investigation into your market through research, talking to your customers, and even comparing notes with competitors are great way to identify new opportunities. The better you understand your market, the more likely you will be to stay on top of its ebbs and flows.
The best way to stay relevant to a consumer is to stay in touch, according to Ber. The more your customer thinks about your business, the more likely they are to stay engaged with your offerings. This can be done in person, online through social media or newsletters, through advertising, and more. But it doesn’t end with your consumer, says Jeff Ber. It’s important to consistently and openly communicate with your key stakeholders, staff, and vendors so that everyone is on the same page. Remember, it’s also a two-way street. Let your customers, staff, and stakeholders connect with you as well. If you communicate regularly and are open to feedback, you’ll find fewer surprises when changes are made, making any transitions smoother.
Staying relevant to your consumers doesn’t have to be a challenge. They key is to have an open mindset and be prepared to adapt to changing circumstances. Ber advises businesses to constantly assess themselves, their strengths, and areas for growth. He champions changes through harnessing new opportunities and integrating them into the business plan. He recommends keeping a finger on the pulse of the market through regular research. Finally, he says open, two-way communication keeps your business front of mind for consumers and allows for invaluable feedback that will keep you and your business relevant for years to come.